27.11.25: Talent LAB Public Talk „Film Marketing“

Talent LAB — Public Expert Talk: Film Marketing

Donnerstag, 27. November 2025, 16–17:30

Joanna Solecka is an expert of the curriculum of the Talent LAB#2. In the course of her workshop for the five teams taking part in the curriculum she will give a public lecture:

FILM MARKETING: THINK STRATEGICALLY

From crafting a robust marketing strategy to navigating festival launches and theatrical releases, this presentation will guide you through the critical moments where strategic thinking is essential to successfully building a film’s career. Enriched with compelling case studies, it will deepen your understanding of film marketing and demonstrate just how creative and impactful a well-planned campaign can be.

Foto (c) privat

Joanna Solecka is a seasoned Film Marketing Strategist and Awards Consultant with over 20 years of experience in the film marketing field, based in Warsaw, Poland. She is a co-owner of an international film marketing agency Alphapanda, where she specializes in strategies and award campaigns that elevate films to critical acclaim. Joanna has successfully managed notable awards campaigns for films such as „The Girl with the Needle“ (Academy Awards Nomination ’25), „Apolonia, Apolonia“ (Academy Awards Shortlist ’24), „Smoke Sauna Sisterhood“ (European Film Awards Winner ’23), „Flee“ (Academy Awards Nominee ’22; European Film Awards Winner ’21), and „Joanna“ (Academy Awards Nominee ’15).

Additionally, Joanna consults for renowned film institutions including Creative Europe MEDIA and the Polish Film Institute. She is a global lecturer and mentor at film labs and training programs such as the Doha Film Institute, First Cut Lab, Eurodoc, Circle Women Doc Accelerator, and EAVE.

Joanna is a member of the European Film Academy and serves on the Advisory Boards of the Documentary Association of Europe and Circle Women Doc Accelerator, where she contributes to advancing the documentary film sector and supporting female filmmakers.

Alphapanda is a film marketing agency based in Berlin, Warsaw, and Lausanne. Their clients include NEON – Super, The Match Factory, Warner, Bankside Films, Beta Film, LevelK, Autlook Filmsales, Curzon, and several independent production, distribution and sales companies.

Donnerstag, 27. November 2025, 16–17:30
Filmhaus Kino am Spittelberg
1070 Wien
Freier Eintritt

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